Denim lovers - read on. I was in London two weeks ago when Selfridges opened their new Denim Studio. 26,000 square feet of prestige department store space just about denim - every imaginable denim ever dreamed up and every shape and style of Jeans available Even a service to have jeans custom made to your specifications .
You can browse this expanse of denim, superbly presented in the most clever way - congrats to their visual merchandising team - loved it. You can sit and swipe through hundreds of on screen options or you can try on in the spacious mirrored dressing rooms.
Chanel 7 are showing Mr Selfridge on TV - he, Harry Selfridge , way back early last century was callled the Showman of Shopping. How proud he would have been today with the new Denim Studio.